This unique innovation, with whom Fotofabriek is setting an important step in the online world, is in line with the overall trend that is present in the online markets. Customer retention and customer loyalty have, of course, always been essential elements for a successful business. Since the rise of social media, among others, these aspects have been given extra importance. Customers expect to experience a high degree of transparency through increased involvement. The one on one communication between the customer and the organisation will be replaced bit by bit by a more open communication via different social media channels.
Fotofabriek expects that in the coming years, this form of “Public Production” will play an increased role in various industries and sectors. It is expected that in 2020 there will be multiple webshops and online - oriented companies which have increase their efforts in this area, providing consumers with the opportunity to take a look behind the scenes.